Challenge
Housing resources are complex and scattered across partners amidst a housing affordability crisis across Central Ohio. Columbus City Council launched a legislative package containing tenant protections and homeownership initiatives and needed a brand refresh and consistent, plain-language content engine.
- Comprehensive Marketing Strategy Audience segmentation, campaign architecture with objectives and KPIs, channel plan, 90-day editorial calendars, measurement framework
- Messaging & Storytelling Core narrative and voice guide centered on dignity, clarity, and action. Content pillars: Know Your Options and People You Can Trust. Plain-language FAQs. Social media management.
- Community Engagement Participation in over 45 community events with branded collateral and experiential touchpoints
- Annual Housing Forum at Columbus State Community College with national and local experts, followed by a regional legislative convening
- Photography/Videography Docu-style mini-video series, on-site production, photo library for ongoing social and blog use
Deliverables
Integrated marketing plan & KPI map, messaging guide & content pillars, editorial calendars, social templates & partner amplification toolkit, mini-video series, reporting dashboard, community engagement & event planning
